Crush It in 2024: Optimal LinkedIn Post Size

In today’s digital age, LinkedIn stands out as a powerhouse for personal and professional branding.

A key factor in maximizing your impact on this platform lies in understanding the nuances of post size and how it affects engagement.

In this guide, we’ll delve into the intricacies of crafting the perfect LinkedIn post for optimal results.

Understanding LinkedIn Algorithms:

To boost your LinkedIn impact, let’s demystify the algorithms that shape your post’s visibility:

A. Engagement Matters:

Likes, comments, and shares signal your content’s relevance.
Meaningful comments have a powerful impact on visibility.

B. Stay Fresh:

Timely content grabs the algorithm’s attention.
Regular updates show you’re an active user.

C. Personal Touch:

LinkedIn tailors feeds based on interactions.
Connect and engage with your specific audience.

D. Aim for Virality:

The algorithm loves shareable content.
Craft posts with viral potential for extended reach.

E. Multimedia Magic:

Visuals matter – images, videos, and presentations get noticed.
Diverse multimedia boosts engagement.

By grasping these insights, you can tailor your content strategy to align seamlessly with LinkedIn’s algorithms, enhancing your post’s visibility and impact in the professional realm.

Decoding Optimal LinkedIn Post Size:

Now, let’s get into the nitty-gritty of making your LinkedIn posts look just right. LinkedIn has some size guidelines to keep things neat and tidy.

Images:
Make sure your images follow a 1.91:1 ratio with dimensions of either 1200 x 627 pixels or 1080 x 1080 pixels. And, a quick heads-up, your image should be wider than 200 pixels.

Videos:
upload your videos with a 1:1 aspect ratio (1080 x 1080 pixels) or a 4:5 aspect ratio (1080 x 1350 pixels). Also, keep it concise – the max video length is 10 minutes.

GIFs:
GIFs should be the same sizes as the single image posts, Just make sure they’re under 2MB in size to keep things running smoothly.

PDF/Carousel:
For PDFs or carousel content, go for dimensions of either 1920 x 1080 pixels or 1080 x 1080 pixels.

Oh, and a quick note: If you decide to upload something bigger than the guidelines, LinkedIn might do a bit of resizing potentially compromising the quality and impact of your content.

What’s the big deal?

Before delving into case studies let’s explore why making the post in the optimal size is important.

Optimal post size on LinkedIn plays a crucial role in maximizing your impact on the platform. An observation of top creators reveals a preference for “portrait” dimensions, strategically occupying more screen space.

This choice isn’t random—larger posts garner more eyeballs, capturing attention effectively. Simply put, the better your post fits and occupies the viewer’s screen, the more likely it is to grab attention and make a lasting impression in the fast-paced world of LinkedIn.

Case Studies:

1: Adam Danyal

Post Overview:

Caption: “Failures actually help you grow and succeed.”
Image: Colorful tweet-style post emphasizing the importance of failures in building experience and achieving success.
Key Elements: Visual includes the statement “To succeed in anything in life, you must go through failures.”

Engagement Metrics:

Likes: 970+
Reposts: 135+

Analysis:
Adam Danyal’s post resonates with the LinkedIn audience by delivering a powerful message about the role of failures in personal growth and success. The visually appealing tweet-style image, combined with a succinct caption, effectively communicates a motivational concept. The engagement metrics indicate strong resonance, with a significant number of likes and reposts, demonstrating the post’s ability to capture attention and encourage user interaction.

Takeaways:

Visual Impact: Utilizing a visually engaging format, such as a tweet-style image, enhances the post’s appeal.
Clear Messaging: Crafting a concise and impactful caption reinforces the main message.
Relatable Content: Addressing universal themes like overcoming failures contributes to broader audience connection.

2: Carmen Morin

Post Overview:

Caption: Reflects on progress in 2023, the unpredictability of the journey, and shares insights for the upcoming year.
Image: Carousel featuring “10 Most Useful Life Advice I’ve Found in 2023” with a call-to-action for newsletter subscription.

Engagement Metrics:

Likes: 570+
Reposts: 70+

Analysis:
Carmen Morin’s post combines reflection, relatable content, and a strategic call-to-action. The carousel format offers a diverse range of content, keeping the audience engaged. The thoughtful caption, coupled with a CTA for newsletter subscription, contributes to the post’s success. The engagement metrics indicate positive audience response and an effective balance of content elements.

Takeaways:

Storytelling: Weaving a narrative about personal experiences and lessons enhances engagement.
Strategic CTA: Including a call-to-action in a carousel increases user interaction and encourages further engagement.
Balanced Content: Providing a mix of reflective content and practical advice caters to a wider audience.

3: Sasa Spasic

Post Overview:

Caption: Highlights the inspirational nature of beautiful art and introduces Theo Jansen’s moving sculptures.
Video: Showcases Theo Jansen’s wind-powered mechanical creatures (Strandbeest Evolution).

Engagement Metrics:

Likes: 430
Reposts: 50

Analysis:
Sasa Spasic’s post stands out by featuring captivating and innovative content – Theo Jansen’s moving sculptures. The video format, combined with a concise and engaging caption, provides a unique viewing experience. The post successfully aligns with themes of innovation, creativity, and art.

Takeaways:

Visual Appeal: Utilizing video content for dynamic and visually captivating presentations attracts attention.
Curated Content: Sharing unique and thought-provoking content from diverse sources establishes credibility.
Strategic Hashtags: Including relevant hashtags enhances discoverability within thematic communities.

These case studies illustrate effective strategies for crafting engaging LinkedIn posts, ranging from motivational messages to reflective narratives and captivating visual content.

Best Practices for Crafting the Perfect Post:

Engage with Impact:

Craft engaging copy that resonates. Pose questions, share insights, or tell a quick story.

Strategic Hashtags:

Use relevant hashtags sparingly for increased discoverability.

Multimedia Boost:

Elevate posts with visuals. Images and video snippets catch the eye.

Optimal Timing:

Post when your audience is most active for maximum engagement.

Encourage Interaction:

Prompt discussions, respond to comments, and foster a sense of community.

Mobile-Friendly Content:

Ensure your content looks good and reads well on both mobile and desktop.

Experiment & Analyze:

Try different formats, analyze post performance, and adjust your strategy.

Strong Call to Action (CTA):

End with a clear call to action, guiding readers on the next steps.

Conclusion:

Mastering LinkedIn post optimization involves a blend of strategic content creation and adherence to platform guidelines.

From understanding optimal post sizes to implementing engaging strategies like storytelling, visuals, and clear calls-to-action, these case studies exemplify effective approaches.

Remember, the key lies not only in meeting size requirements but also in delivering content that resonates with your audience. Keep it clear, authentic, and visually appealing to make a lasting impact on the LinkedIn community.