It’s becoming harder and harder to come up with new and engaging ideas for posts and other content everyday. So why not use your own audience to make the content for you.
Here’s 11 ways you can use your audience or followers to help you make engaging and sustainable content.
1. Encourage user-generated content (UGC):
Prompt your audience to create and share their own content related to your niche or brand. This could be through contests, challenges, or simply asking them to share their experiences, opinions, or creative work.
You can then feature and highlight the best submissions on your social media or blogs.
2. User stories and testimonials:
Request your audience to share their success stories, testimonials, or case studies related to your products, services, or content.
Highlighting their experiences not only provides valuable social proof but also allows you to showcase the diverse perspectives within your audience.
3. Host Q&A sessions or interviews:
Invite your audience to submit questions or topics they would like you to cover. You can then select some of these questions and answer them in a Q&A format or use them as inspiration for your content.
Additionally, consider conducting interviews with your audience members who have unique insights or experiences to share.
4. Create challenges or campaigns:
Develop challenges or campaigns that encourage your audience to participate and share their results.
For instance, a fitness blogger might initiate a “30-day workout challenge” and invite followers to document their progress and share it using a specific hashtag. This generates content while fostering a sense of community and healthy competition.
5. Repurpose user comments and interactions:
Monitor the comments and interactions on your social media posts, blog articles, and other content. Look for interesting questions, suggestions, or insights shared by your audience.
You can expand on these comments by creating dedicated content that dives deeper into the topic or addressing them directly in future posts.
6. Utilize contests and giveaways:
Organize contests or giveaways where your audience participates by submitting content such as photos, videos, or written pieces. This can be tied to a specific theme or prompt related to your brand or niche.
Encourage participants to share their entries on social media, tagging your account or using a designated hashtag, to increase engagement and visibility.
7. Conduct live streams or webinars:
Host live streaming sessions or webinars where you interact with your audience in real-time. Encourage them to ask questions, provide suggestions, or share their thoughts during the session.
You can also use polls or chat features to gather their input on specific topics or decisions.
8. Collaborate with your audience:
Identify active and engaged members of your audience and offer opportunities for collaboration. This could involve co-creating content, featuring guest posts or guest appearances, or even conducting joint projects.
Collaborating with your audience can not only generate fresh content but also strengthen the bond with your community.
9. Audience appreciation posts: Fan/Follower spotlight
Dedicate posts on your social media platforms or blog to acknowledge and celebrate your active and loyal audience members. Share their usernames, photos, or testimonials along with a heartfelt message of gratitude.
Highlight specific ways they have contributed or engaged with your content. This not only shows appreciation but also encourages others to engage.
10. Run a guest blogging program:
Invite your audience to submit guest blog posts for your website. Set guidelines and themes for the submissions to ensure they align with your content strategy. This allows your audience to showcase their expertise, share unique perspectives, and contribute valuable content to your blog.
11. Create a community-sourced resource hub:
Develop a community-sourced resource hub where your audience can contribute and share helpful resources, such as ebooks, guides, templates, or tools. This collaborative effort not only creates a valuable knowledge base but also involves your audience in content creation and positions your brand as a hub of expertise.
Remember to encourage your audience to contribute resources to the hub. Promote the opportunity through your blog, social media, email newsletters, or direct outreach. Explain the benefits of contributing, such as gaining exposure, supporting the community, and positioning themselves as experts in their respective fields.
Provide clear instructions, guidelines, and deadlines when involving your audience in content creation. Engage with their submissions, provide feedback, and show appreciation for their contributions. By actively involving your audience, you can foster a sense of community, creativity, and collaboration that enhances your content and strengthens your relationship with your audience.
Conclusion:
In this blog we talked about how you can use your audience and followers to help create more content for social medias. We talked about encouraging user-generated content, User stories and testimonials, Host Q&A sessions or interviews, creating challenges or campaigns, repurpose user comments and interactions, Utilize contests and giveaways, conducting live streams & events and many more other ways.
By implementing these strategies, you empower your audience to actively contribute to your content creation efforts, while fostering a sense of community and collaboration. Their involvement not only generates fresh perspectives and ideas but also strengthens the connection between your brand and your audience.
