If you want to build a personal brand on LinkedIn, the fastest way to learn is to study people who have already done it well. The eight personal branding experts below are active right now, post regularly, and each approaches personal branding from a different angle, from solo content strategy to profile optimization to social selling. Follow a few of them, watch how they structure posts and profiles, and borrow what fits your own goals.
Each profile below includes what they are known for and what to specifically pay attention to in their content, so you get more out of following them than just another name on a list.
1. Justin Welsh: Best for Solo Content Strategy
Justin Welsh built a large, engaged LinkedIn following writing about solopreneurship, content systems, and turning expertise into a one-person business. His posts are a masterclass in a consistent hook-then-payoff structure, reused across formats without feeling repetitive.
What to learn from him: how to build a repeatable content system instead of starting from a blank page every day.
Who should follow Justin Welsh:
- Solopreneurs building a one-person business
- Consultants and coaches monetizing their expertise
- Founders who want a repeatable content system, not one-off posts
- Content creators looking to systemize their workflow
- Career changers building authority before making a move
Follow Justin Welsh on LinkedIn →
2. Amelia Sordell: Best for Founder Storytelling
Amelia Sordell is the founder of Klowt, a personal branding agency, and posts openly about the highs and lows of building a company. Her brand is built on individuality and radical honesty rather than polish, which she argues is what actually earns trust on LinkedIn.
What to learn from her: how sharing real, sometimes unflattering moments builds more trust than a curated highlight reel.
Who should follow Amelia Sordell:
- Startup founders building visibility alongside their company
- Agency owners who want a personal brand, not just a company page
- Anyone hesitant to post anything less than polished
- Marketing leaders exploring a more authentic brand voice
- Women building visibility in leadership roles
Follow Amelia Sordell on LinkedIn →
3. Lorraine K. Lee: Best for Executive Presence
Lorraine K. Lee is a bestselling author, keynote speaker, and LinkedIn Learning instructor who writes about communication skills and executive presence. Her background as a former LinkedIn editor gives her posts a clear sense of what the platform itself rewards.
What to learn from her: how to write with authority on career and communication topics without sounding like generic career advice.
Who should follow Lorraine K. Lee:
- Mid-career professionals aiming for a leadership role
- Aspiring keynote speakers and public speakers
- Career coaches who teach communication skills
- Corporate communications and L&D teams
- Professionals preparing for a promotion or role change
Follow Lorraine K. Lee on LinkedIn →
4. Mandy McEwen: Best for LinkedIn Social Selling
Mandy McEwen runs Mod Girl Marketing and is a frequent keynote speaker on LinkedIn strategy, social selling, and using AI in B2B marketing. Her content leans practical: specific profile tweaks, outreach templates, and AI workflows rather than abstract branding theory.
What to learn from her: concrete, testable tactics for turning a LinkedIn profile into a lead-generation asset.
Who should follow Mandy McEwen:
- B2B sales reps prospecting on LinkedIn
- Marketing agencies offering LinkedIn services to clients
- Small business owners doing their own outreach
- Sales leaders training a team on social selling
- Marketers experimenting with AI-assisted LinkedIn workflows
Follow Mandy McEwen on LinkedIn →
5. Kevin D. Turner: Best for Profile Optimization
Kevin D. Turner has spent years coaching professionals on what he calls escaping “Personal Blanding,” his term for a generic, forgettable LinkedIn presence. His posts focus heavily on concrete profile and content mechanics: headlines, banners, and post structure.
What to learn from him: specific, actionable fixes for a LinkedIn profile that currently blends into everyone else’s.
Who should follow Kevin D. Turner:
- Job seekers overhauling a generic LinkedIn profile
- Freelancers and consultants relying on inbound leads
- Anyone whose profile still reads like a static resume
- Personal branding beginners setting up their profile for the first time
- Career coaches advising clients on profile setup
Follow Kevin D. Turner on LinkedIn →
6. Joshua B. Lee: Best for Relationship-Driven Branding
Joshua B. Lee, known for his “Human Algorithm” approach, focuses on building real relationships at scale rather than chasing reach for its own sake. He coaches founders on turning LinkedIn connections into an actual referral and business network.
What to learn from him: how to treat LinkedIn as a relationship-building tool first and a content platform second.
Who should follow Joshua B. Lee:
- Founders building a referral network
- B2B service providers whose business runs on relationships
- Networking-focused sales professionals
- Consultants who mostly win business through introductions
- Anyone tired of hustle-driven content who wants a relational approach
Follow Joshua B. Lee on LinkedIn →
7. Brynne Tillman: Best for Social Selling and Sales Conversations
Brynne Tillman runs Social Sales Link and teaches sales professionals how to use LinkedIn and AI to start trust-based conversations instead of cold pitches. Her content is aimed squarely at sales teams who want LinkedIn to actually produce pipeline.
What to learn from her: how to use LinkedIn for outreach in a way that builds trust instead of triggering the instinct to ignore a sales pitch.
Who should follow Brynne Tillman:
- Sales teams modernizing outreach beyond cold pitches
- SDRs and account executives working LinkedIn daily
- Sales trainers and enablement teams
- Small business owners handling their own sales
- Anyone tired of generic connection-request pitches
Follow Brynne Tillman on LinkedIn →
From Following to Publishing
Studying these eight profiles is a good start, but the gap between following great LinkedIn creators and posting like one is execution: turning an idea into a scheduled, on-brand post consistently enough for it to compound. That is the part most people stall on, not a lack of good examples to learn from.
Contentdrips closes that gap. It turns a rough idea, an article, or a talking point into a polished, on-brand carousel or post in minutes, then schedules it directly to LinkedIn, so the habit these experts all share, showing up consistently with quality content, is actually achievable without a design background.
FAQ
Who are the top personal branding experts on LinkedIn? Justin Welsh, Amelia Sordell, Lorraine K. Lee, Mandy McEwen, Kevin D. Turner, Sabeeka Ashraf, Joshua B. Lee, and Brynne Tillman each take a different approach, from solo content systems to social selling, and are worth following for different reasons depending on your goals.
How do I find personal branding experts to follow on LinkedIn? Start with creators whose approach matches your goal: content systems and consistency (Justin Welsh), founder storytelling (Amelia Sordell), or sales-focused social selling (Brynne Tillman, Mandy McEwen). Follow a few, then watch how they structure posts over a few weeks before copying any single tactic.
What makes someone a personal branding expert versus just a popular LinkedIn creator? A personal branding expert typically teaches the strategy behind building a brand (positioning, consistency, storytelling) rather than only posting content themselves. Most people on this list do both: they built a following and now teach how they did it.
Do I need a personal branding expert to grow on LinkedIn? No. Following a few and studying their structure, hooks, and consistency is often enough to improve your own posts. A coach or agency helps more with strategy and accountability than with any single tactic you couldn’t learn by observation.
