Your story matters. The product of your unique personal experiences and vision is what sets you apart from others and makes you recognizable to your audience. Here are a few tips to help create an inviting and engaging personal branding strategy.
Identify Your Area of Expertise
Instead of having one foot in a variety of things, you need to develop yourself in one or a few selected niches. When you are focused and limited to a specific niche, you leave a lasting impression and prove to be much more memorable amongst your targeted audience. Ask yourself what you enjoy and excel at, and use that to create a brand for yourself by differentiating yourself from competitors.
Be True to Your Brand
You might have been hearing this advice for the longest time, but do you work on implementing it? When you create authentic and meaningful content, you don’t have to waste energy pretending to be someone you’re not. As a result, you naturally and easily create content that resonates with your targeted audience. As you continue to practice this, you’ll find yourself speaking to your target persona while writing posts instead of speaking to the general, massive public.
Lying to give your post higher reach comes with the risk of jeopardizing your good image. Always remember that your viewers can spot a lie through a screen, and they won’t waste any time before calling you out for it.
Tell Your Story
The most important tip to improve personal branding strategy is to work on the story you want to tell your viewers. You must build your brand around a real narrative that shares your personality and vision with the people.
Once you have a compelling story in mind, you now have to figure out how to deliver it effectively. The best thing you can do is use your social profiles to develop a personal connection with your audience by posting videos, going live, doing question-answer sessions, etc.
Create a Catchy Tagline
Your headline should be the crux of your brand. Coming up with a unique and catchy tagline that summarises your motto and story in a few words is no easy feat.
These words should be simple and easy to understand yet distinctive and intriguing at the same time. This is how your audience will remember you in the long term, so you need to be smart with your decision.
It is also essential to keep in mind that once you market yourself with a certain headline, it is unfavorable to keep changing it. Think it through and then stick with what you think represents you best.
Consistency is Key
To stay relevant and visible to your target audience, you need to be consistent with your content across all social media platforms, websites, etc. You must have a planned content calendar for at least a week, so nothing gets overlooked at the last moment.
It is ideal for you to use the same username, profile picture, and visual design for all the online mediums. So, your brand is memorable and easily identified in the plethora of brands.
Don’t underestimate the impact of a tiny inconsistency. You need to stay on top of your game and regularly check with your audience.
Utilize Social Media to Your Benefit
Every medium possesses different strengths that you can use to your benefit. Hence, when looking for tips to improve your personal branding strategy, you shouldn’t limit yourself to a particular platform.
Ideally, you should be on as many platforms as possible as long as you can manage your consistency. These platforms include and are not limited to Facebook, Instagram, Youtube, Twitter, and LinkedIn.
Have you ever wondered about how to grow your personal brand on LinkedIn? Firstly, you should have a complete professional profile as your target audience is highly likely to look you up before deciding to work with you. Ensure that your profile is optimized with the relevant keywords. So, it ranks high in search results.
Once you have started connecting with the right audience, be consistent with posting informative content related to the trending topics. Other than this, endorsements of your skills can help you stand out from the crowd. No matter what you state about yourself, what other people say about you will always have more credibility, so don’t hold back from reaching out to your customers to endorse you.
Take a Break From the Spotlight
Everybody tells you to break boundaries and push for success, but no one warns you about the high possibility of that same journey having a toll on your mental health.
Oftentimes, you find yourself in a content block where nothing you create seems genuine or good enough. And other times, you spend all your energy comparing your work to others, which robs you of any happiness or contentment.
It is completely acceptable to take a break from your online presence when necessary. Let your audience in, and they will appreciate your honesty and vulnerability. Seek professional help if needed or just go off the grid, your mental health should always be your top priority.
Always remind yourself of the most crucial tip to improve your personal branding strategy; think smart, work hard, and know when to take a step back if your health is affected. Being true to yourself will help you build an authentic brand that represents who you are and discover people who connect with it, benefiting you and them.