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Understanding LinkedIn Algorithm 2021

LinkedIn Algorithm

Not sure if a LinkedIn Carousel Post is worth all your effort and time? Well, today’s post addresses the very concern, i.e., whether you should invest your time in these kinds of posts or not. And if so, then how can you make it an absolute success?

Let’s get straight into it!

How does the LinkedIn Algorithm work? 

To truly understand the effectiveness of a carousel post on LinkedIn, we need to understand the mechanism of the LinkedIn Algorithm 2021.

Back in 2019, Pete Davies, the Senior Product Manager of LinkedIn, made it known to all that LinkedIn abides by a sole motto: 

“People that You Know, Talking About Things that You Care About.”

Quite evidently, team LinkedIn was more concerned with making your feed and experience at the platform relevant than anything else. The backend team seems to have walked in 2021 with the same mindset. And so, the revised algorithm checks your content against the following:

  • Relevancy
  • Interests
  • Originality
  • Personal Connections 
  • Timelessness 
  • Dwell Time

Of course, all of these get checked concerning the specifics of your profiles, i.e., your industry and interests. And your connections’ interests.

The goal is to know how long does your post holds your reader and push it up accordingly. So to sum up, you can say relevancy, interests, originality, personal connections, timelessness all add up to the last factor, i.e., dwell time.

Shortcut to Success: Post a Carousel on LinkedIn

As per this mechanism, how effective is a carousel post?

Technically, carousel posts are a type of long-form content, which means these posts can deliver more value to the reader. They perform best because your target audience can scroll through complete presentations, catalogs, service information, and whatnot within seconds.

The plus point here is that, unlike other long-form content, carousels deliver your content visually. Thus, demanding shorter reading time and retaining readers’ attention. Collectively, these posts bring you more attention in minimal time, pushing your posts to the top.

Some Cherry-on-Top tips 

Solely settling for carousels won’t do much unless you back it up with other strategies and elements.

You could think of this as a LinkedIn carousel post being your main ingredient and the tactics like those mentioned below as spices and condiments. The two of them cannot be a success without one another.

So, here:

#1. Study successful LinkedIn Carousel Post Examples 

To design mark-making carousel posts, you need to know what people like and prefer. Here are a few examples at ContentDrips to help you get a lead.

#2.  Post every day between 8 am – 2 pm 

The rule is: the quicker your post receives attention, the higher the LinkedIn algorithm will rank it. For this, you need to post at a time when most of your audience is available on the platform.

Surveys report there isn’t one particular time slot that works for all. It varies from intent to intent. You could check out your relevant timing here

Generally, however, posting every day between 8 am to 2 pm works well enough for all.

#3. Read, comment, and share. 

Lastly, remember, LinkedIn is a social platform. The more you engage with the rest of the community, particularly on your posts, the higher your posts will rank.

#4. Experiment with Videos

Similar to LinkedIn carousel posts, videos also tend to get more attention. By delivering more content in minimal time and in a much more engaging manner, videos promise greater dwell time. Thus, winning the heart of LinkedIn algorithm and pushing your post to top.

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