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How Often Should You Post for Optimal LinkedIn Growth

Maintaining a strong LinkedIn presence is crucial for career growth and networking.

However, figuring out the ideal posting frequency can be tricky.

To provide some clarity, Here’s a breakdown of a report where 6,000 LinkedIn accounts were analyzed to identify the best posting practices for optimal LinkedIn growth.

Key Insights from the Analysis:

The primary takeaway from this analysis revealed that: You should avoid posting back-to-back on the same day.

While posting multiple times daily is permissible, ensure there’s at least a six-hour gap between posts.

Posting too frequently in a short timeframe can diminish the reach of your previously posted content, as newer posts can overshadow previous ones.

Moreover, prioritize quality over quantity. It’s more beneficial to post high-quality content less frequently than to post content frequently that lacks substantial value.

Content-Specific Recommendations:

Here are the optimal posting frequencies for different types of LinkedIn content:

  • Videos: Share videos 3 to 5 times a week.
    Videos are highly engaging and can effectively capture your audience’s attention.
  • Images: Posting images 1 to 4 times a week helps keep your profile visually appealing.
  • Newsletter: A weekly newsletter is ideal for providing your connections with in-depth updates.
  • Carousels: Post carousels 4 to 5 times a month to share detailed insights.
    Here’s how to make a carousel post on LinkedIn.
  • Live Sessions: Conduct live sessions 4 to 5 times a month to interact with your audience in real-time.
  • Polls: Use polls 1 to 2 times a month to gather insights and opinions from your network.
  • Articles: Publish one article a month to delve deeper into topics and establish thought leadership.
  • Comments: Engage with your network and other industry leaders by commenting 4 to 17 times a day.

Active participation in discussions can boost your visibility and engagement.

Quality Over Quantity:

Remember, the key to LinkedIn success isn’t just about how often you post but the quality of your content. High-quality posts that offer value and insight will always outperform frequent but less substantial posts.

Here are a few tips to ensure your content stands out:

  • Be Authentic: Share your real experiences, insights, and thoughts.
  • Provide Value: Make sure your content is informative and beneficial to your audience.
  • Engage with Your Audience: Respond to comments and participate in discussions to build relationships.


By following these guidelines and focusing on producing high-quality content, you can achieve faster growth and greater engagement on LinkedIn.

Implement these strategies and watch your LinkedIn presence thrive.

Based on Neil Patel’s post.

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