How to Grow Your Personal Brand on LinkedIn?
When starting as an entrepreneur and laying the foundations of your newly found project, many individuals find themselves lost in the crowd. Working day and night on their business module, showcasing and owning their very own selves fades away in the background. And that’s where our concern for LinkedIn personal brand surfaces.
Imagine this as it’s your product that’s hyped up. It’s your skill that’s dominating the front page. And it’s your business that’s killing it, winning the heart of the masses.
You are not on stage. You cannot be on stage.
All because you don’t own a place in the industry, or more accurately and specifically, on the internet. So, when questioned and even tracked down, your audience tends to lose interest because apparently, you don’t seem to be much dedicated to yourself.
Which, of course, is only a generic belief on the surface. Deep down, we all know the extent of input required to build a business brick by brick.
But then again, it is what it is. And you’ve got to do something about it.
Here in this post, I’ve summed up the top six ways to promote and brand yourself on the world’s leading corporate platform, i.e., LinkedIn. If you’ve got yourself branded well here, you need not worry about the rest.
1. Journal Your Journey
Okay, so how to begin? Where to start your personal branding on LinkedIn?
Well, opting for an introductory post is a good idea rather than starting randomly. Your connects may still like and appreciate your contributions but a systemized approach gives off a better outlook to your profile. And it enables your audience to connect with you genuinely. They truly get to know you and recognize you for who you are.
Similarly, a few good ideas on your first post are as follows:
- Share Your Source of Inspiration (Lead: Workout, walking in a park, evaluating days performance)
- Answer or address a trending concern (Lead: Quality of video calls, work from home norms)
- Predict What’s coming up (Lead: Where do you see your company standing in the next five years? How stable is your industry? What changes will you witness as a part of the industry?)
- Appreciate and Acknowledge Mentors and Seniors (Lead: From your company or your LinkedIn Connects)
- Welcome Juniors or Members on Team
- Share your work history or your company’s history. (Leads: Begin on a personalized level about what initiated the idea.)
2. Share What You Learn
Another great way of keeping your presence active and effective is to share what you learn. Craft a post on a daily or weekly basis about a new skill learned in the specific time frame.
If in case you think there isn’t a brand new skill to share your knowledge about, you could inquire about your audience’s learning progress of the week. Exchanging views always add to the pool of knowledge on both ends.
3. Write about Weekly wins
Following the stuff you learn, sharing your achievements is also an excellent way to engage your audience. It motivates those connected to you, encouraging them to follow up on your account. And will also bring you a sense of effective progress as you get recognized for your hard work.
4. Interlink All Your Socials
A major hack to excel at LinkedIn personal branding, as well as other platforms, is to interlink them all. Create professional accounts on Twitter, Instagram, Facebook, and LinkedIn and connect them all. So that when you post on one, the rest get updated automatically. You need not allocate time separately for each.
Plus, since posting a lot of stuff will require a lot of time, what you can do is keep track of your well-performing posts. If you observe that certain posts brought a major boost, you can repurpose them later.
Talk about the same topic, but take it a step further. Say you created a guide on ten ways to organize yourself for the week. You could add a few recommendations about brands to acquire the best organizing goods from in the next post.
Alternatively, you could convert video content to text. Or vice versa.
5. Opt for Visuals instead of Long-Text
These days LinkedIn personal brand is more about the exterior than the interior. A study of the 2000s revealed that the attention span of an average human being is decreasing by the day. Back then, it had reduced down from 12 to 8 seconds. Considering the very fact, it’s difficult to hold your audience on a post that may be meaningful and useful but has no attention-grabbing feature, i.e., no visuals.
For that very reason, it’s best to opt for visual content. Be it photographs, short videos, banners, graphic posts, etc. Some of the best-performing visual content include infographics and carousels. You can read more about the game-changing effects of carousel posts here.
6. Add a bit of human-touch
Now, the trick is to put out all of this stuff interestingly and humanly. If you abide by a fixed schedule, such as posting tricks on the same tool every Tuesday. It’s going to bore your audience out. They’re going to learn and appreciate to an extent, and there’ll come a peak point, beyond which you’ll have gradually decreasing views and attention.
You surely do not want that.
So now and then, it’s best to switch to different formats. Try out gif demonstrations instead of carousel posts. Share relatable struggles and events. Talk about the climax of your career and take interest in theirs!
By the time you’ve begun implementing all of these approaches on your LinkedIn account, you shall have at least an increased percentage of engagement, if not overwhelming. With that said, be patient and allow things to fall in place themselves. Keep working and never give up!